The book sales in my previous post may look impressive – 323 books sold in six days, wow! And yes, I’m pleased as punch, but this success has actually taken three years, not six days.
What do I mean?
Well, I began researching and writing about Anne Boleyn and Tudor history in February 2009 – THREE YEARS AGO. I set up The Anne Boleyn Files blog on the 17th February 2009 and started blogging regularly on that, sharing my research and writing articles about Anne and the Tudors. I had always been a writer but the motivation behind The Anne Boleyn Files was to share and educate, not to use it as a platform for marketing a book. I had absolutely no idea on that day in February 2009 that anyone would ever find the site and start following it, but they did, and as a result of that I then set up a Facebook page and a Twitter account.
When “The Anne Boleyn Collection” was released on the 17th February 2012, the three year anniversary of The Anne Boleyn Files website, I had built up quite a following. Here are the figures:-
- 24,700 People per month on www.theanneboleynfiles.com (170,000 page views per month)
- 4,793 followers of my Facebook page, www.facebook.com/theanneboleynfiles
- 236 regular followers on my RSS feed
- 3,124 twitter followers on twitter.com/#!/anneboleynfiles
- 313 Youtube subscribers
- 70,596 views of my Youtube videos
So, when The Anne Boleyn Collection was released, I could announce it on my website, Facebook and Twitter, I could publish the video trailer on YouTube and I could also email my subscribers. I had built some buzz by telling people about the book and so people were waiting for its release. I had a market and my market knew me and my work.